G2

Natali B.

Digital Marketing Assistant Specialist

Enterprise (> 1000 emp.)

11/14/2022

"Achieved 4X ROI with Insider's cross-channel marketing campaigns"

5/5

What do you like best about Insider One?

We believe that Insider is the best product in the market for personalized cross-channel marketing automation. We started with website personalization as we thought that it would be less complex compared to using a multitude of channels right from the start. And that itself was a surprise as we were able to integrate swiftly and get started. This was the confidence we needed to take a step up and explore other channels. We heard about Architect, their cross-channel personalization solution to create campaigns on multiple channels at the same time. We have now started engaging our users across channels like on-site, web push, email, and WhatsApp. Their CDP has been incredibly useful in consolidating data from all these channels to help us create personalized campaigns together. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

When we started working with Insider, the capabilities of WhatsApp and Email weren't good. But they've scaled up now and it's at the level that you'd expect it now. Review collected by and hosted on G2.com.

What problems is Insider One solving and how is that benefiting you?

Insider has helped us segment our customers better and reach them at the right time on the right channel and this has led to a 20% uplift in conversions.

The use of web push, email, and WhatsApp have been extremely useful in bringing disengaged users back onto our website. This has helped us arrest customer churn and extract maximum value from our hard-earner customers. Review collected by and hosted on G2.com.