G2

Kelly A.

Senior Ecommerce Manager

Enterprise (> 1000 emp.)

8/16/2021

"A partner in crime you need!"

5/5

What do you like best about Insider One?

The support and framework around planning, execution and optimizing from the Insider team are truly great. One of the best partners I've worked with to date. The platform offers so much opportunity to test and learn things, without needing to invest heavily into building features/investing into things you're not sure about. Using Google Analytics data to measure success is also really beneficial for reporting. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Nothing really - everything has been positive with Insider. My only feedback would be as a retailer to ensure you have a resource to dedicate time/work to Insider - not only with providing/updating content but also testing, reviewing, and checking the reporting on campaigns. It's important to measure work vs reward. I don't think this is a platform you can set and forget campaigns. Review collected by and hosted on G2.com.

What problems is Insider One solving and how is that benefiting you?

We're focussing on our abandon cart, personalized product recommendations and testing features on our site that don't exist. We're also using Insider to showcase more content where we are limited on-site. We A/B testing different campaigns to help provide guidance and data on what features we should get developed if we can. It has allowed us to identify key things to increase conversion rate and elevate our customer's experiences. Review collected by and hosted on G2.com.