G2

Chi Fai L.

Head of E-Commerce

Enterprise (> 1000 emp.)

4/1/2021

"Chow Sang Sang - Most effective product recommendation tool with accurate user segmentation"

5/5

What do you like best about Insider One?

We’re a big fan of the flexibility and advanced scenarios that Insider’s recommendation engine offers and all of these advanced features come with easy integration and smooth implementation, the panel is also easy to use and going live with campaigns was easy. The strategy and guidance from our account managers at Insider is another valuable thing we like, they provide us all the right information in implementing effective personalization scenarios. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Our crowd-sourced based product feed model is a tricky spot to operate in, and although Insider has enabled us to reduce a lot of cost and time in implementing personalization features on our product pages, it requires at least one user to visit the product page - and this is something we need to figure out. Review collected by and hosted on G2.com.

What problems is Insider One solving and how is that benefiting you?

We were struggling with our recommendations strategy as the recommendation tool we were using before insider was less flexible and primitive with basic recommendation ability. With Insider’s smart recommender, we were able to leverage AI-powered contextualized recommendations to improve engagement on our product pages. Not only that, we also generated a 10.5% uplift in conversion rates from the smart recommendations campaigns. We implemented the smart recommendations on our homepage and product page with a mix of popular items, most viewed products/categories, and top sellers - all of this was individualized to the customers’ preference and intent which made them more effective. The best part is that all of this heavy lifting was done by Insider’s recommendation engine. What we wanted was a solution with a strong performance that would help us improve our key metrics like conversions, CTR, AOV, and session duration and which provided high accuracy in user segmentation. We got all of this and much more with Insider. Review collected by and hosted on G2.com.