G2

Amanda L.

Marketing Executive

Small-Business (50 or fewer emp.)

2/18/2021

"Creating unique experiences for first-time visitors is made easy with Insider's onsite optimization"

5/5

What do you like best about Insider One?

We have seen a very supportive and hands-on approach to the table from Insider, they’ve taken extreme care in mapping their products to our unique challenges and thereby creating a custom solution architecture for us. Another great feature we like about Insider is their exit-intent overlay messages that are highly effective at engaging users who are about to leave the site with personalized content, helping us considerably increase our session durations and optimizing conversions. Review collected by and hosted on G2.com.

What do you dislike about Insider One?

Using the panel can be an intense learning process. But we don’t want to term this as a negative. Review collected by and hosted on G2.com.

Recommendations to others considering Insider One:

We’re very satisfied with the experience so far. Review collected by and hosted on G2.com.

What problems is Insider One solving and how is that benefiting you?

We realized that a vital part of our goal was to focus on delivering the most relevant products to the right users when it counts. With Insider we’ve observed an immense improvement in many vital metrics, such as a healthy reduction in our cart abandonment rates, and browser abandonment rates while observing a promising uplift in conversions. Also, more than 60% of our traffic comes from new visitors, which made it imminent for us to focus on enhancing our new visitor experiences such as product discovery and re-engagement strategies which go beyond just traditional email marketing. Exit-intent was another feature that we’ve tried and liked. We’ve implemented 2 variations of this feature and our recovery rate has been 1.23% with a 101.59% uplift in conversion rates from these campaigns. We’re also impressed by Insider’s cart abandonment recovery features, which is part of their conversion suite. We’ve been able to reduce cart abandonment by as much as 8.4% while witnessing a conversion rate uplift of 181%. Review collected by and hosted on G2.com.