I really like how well the web personalization and smart recommend features of Insider One work together. They were responsible for half of our total web revenue this year, which is impressive. The architect tools help us reach more than 1,000,000 customers without requiring any manual campaign building by running always on campaign. I also appreciate the lead collection tools, especially the gamified formats like Spinwheel, which accounted for about half of our new leads this year. Another great aspect is the CDP from Insider One, which gives us one place to track performance and KPIs, eliminating the need to piece data together from multiple tools. Overall, with the help of Insider One, we surpassed 100% of our KPI targets across the board. Review collected by and hosted on G2.com.

Some of the engagement metrics like time spent on personalized base took longer to hit target than our conversion and lead numbers, landing us around 90% on that specific goal. Not every KPI is moving at the same pace. We would also like a wider variety of ready-made gamification templates to keep campaigns feeling fresh. The spin the wheel and the caching game are good, but we think that in the future, people might find them boring. Review collected by and hosted on G2.com.