G2

Jon D.

Sales Executive

Mid-Market (51-1000 emp.)

7/14/2026

"INSIDEA Took Time to Understand Our Business and Built a Tailored HubSpot Setup"

5/5

What do you like best about INSIDEA?

The best thing about INSIDEA was how much time they took to understand our business before building anything. They learned how our company is structured, how our sales team works, the different products we sell and the ICPs we target.

They then created a tailored HubSpot Sales Hub setup with the right custom properties, deal structure and dashboards for our needs. They were also extremely responsive and regularly made themselves available across different time zones whenever we needed support. Review collected by and hosted on G2.com.

What do you dislike about INSIDEA?

The data integration required more back and forth than we originally expected, which meant the project went slightly beyond the initial timeline. However, this was handled very well. INSIDEA remained flexible, continued supporting us and put in the extra time needed to make sure the final setup was right rather than rushing the project to completion. Review collected by and hosted on G2.com.

Recommendations to others considering INSIDEA:

I would recommend INSIDEA to any business looking for a HubSpot partner that will take the time to understand how the company actually works rather than applying a standard setup.

Be clear about your sales process, reporting needs, data structure and integrations from the start, and involve the relevant internal teams early. INSIDEA are very responsive, flexible and willing to work through more complex requirements to make sure the final HubSpot setup is right for the business. Review collected by and hosted on G2.com.

What problems is INSIDEA solving and how is that benefiting you?

We needed to build a HubSpot sales setup around a business model that is more complex than a typical sales organisation. INSIDEA helped us turn our sales processes, products, customer types and reporting requirements into a clear, practical HubSpot setup. This has given our team better structure, cleaner data, clearer ownership and more useful reporting. Review collected by and hosted on G2.com.