--- title: Innovid Reviews meta_title: 'Innovid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 375 reviews by the users' company size, role or industry to find out how Innovid works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 375 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Innovid Reviews **Vendor:** Mediaocean **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 375 ## About Innovid Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. ## Innovid Pros & Cons **What users like:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. (14 reviews) - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. (9 reviews) - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. (8 reviews) - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. (7 reviews) - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. (7 reviews) - Easy Integrations (6 reviews) - Easy Setup (6 reviews) - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. (6 reviews) - Features (6 reviews) - Simple (6 reviews) **What users dislike:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. (6 reviews) - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. (5 reviews) - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. (5 reviews) - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. (5 reviews) - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. (4 reviews) - Complexity (4 reviews) - Export Issues (4 reviews) - Inefficient Processes (4 reviews) - Integration Issues (4 reviews) - Limited Features (4 reviews) ## Innovid Reviews ### 1. Great Reach Insights, but Slow Support and Limited Reporting Flexibility **Rating:** 2.5/5.0 stars **Reviewed by:** Chiara B. | associate strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Innovid?** I like that Innovid is able to show me de-duplicated reach figures, as well as publisher overlap. **What do you dislike about Innovid?** 1. The support process. Having to submit a request through a portal feels ancient, and my requests aren't dealt with until almost a full week later. When I have an urgent request on a Tuesday for a report and meeting due Thursday, its extremely frustrating that I can't get help until the next week, and I then have to tell the client we can't deliver on time because of Innovid. 2. The inability to adjust date ranges yourself. I understand we have to go through support now to get portals set up. but those portals aren't adjustable by me - I have to have Innovid do it. With all my other measurement platforms, I can easily adjust the date however I like to see data from that time range. Its extremely irritating that I can't do this. 3. The reporting lag. I create weekly reports for my client and now have to deliver a report that covers data from two weeks ago. **What problems is Innovid solving and how is that benefiting you?** De-duplicated reach across OTT publishers for a campaign. This helps us give the client a more accurate illustration of how an item is performing, especially since reach is our #1 KPI. ### 2. Very Capable Tool, Needs to Improve some timing workflows and onboarding or UI updates cadence **Rating:** 3.5/5.0 stars **Reviewed by:** JP U. | Paid Media Buying Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Innovid?** In a world where TV is already difficult enough to track, Innovid helps bridge the gap between agency and client metrics. Overall, I really like the pivot flexibility and customization. I also have learned to like the UI of the platform, it is very easy to use and simple once you get a hang of it. **What do you dislike about Innovid?** Having to reach out to someone or submit a ticket, wait for a response and sometimes after waiting for that response, realizing you did not file the ticket under the correct description or issue based on what is available from the drop down selection menu. This limits the speed and ease in performing certain tasks could be automated with the proper backend infrastructure in place. I would've liked a second call with our customer success manager (once we started using the software heavily) to answer any questions or provide a second walkthrough. We did an original walkthrough, but between the walkthrough and the first use case of the software, time had passed where it was like learning how to crawl or walk from square 0. This added a lot of hurdles and based on the number of tickets filed on my end, a clear indication that basic things explained on the initial call had been forgotten. Basically it posed a high learning curve with many mistakes. There were also certain things that weren't explained, for example when uploading spot logs, the Data Groups can be named! Had we known this, we would've requested all portals to have datasets named per vendor to help keep track of things on our end, instead of uploading all vendor post logs in one consolidated file as seen in our first portals, and having to reupload the whole entire larger file again and again if metrics changed after being finalized from the vendor's side or if there was an error on our side and the system would then take much longer to process the same file with minor edits versus a smaller file with less line items. We also understand there were changes and updates being actively implemented, but it would've been nice for example to receive a video or an email with however much frequency to explain: the new X interface has changed and this is now where you will find this or that, etc.. And also understand that there are certain cadences to different accounts and the way data is handled or presented, so this is just one case for one of our clients which was the account I mainly managed. Lastly, I hate that we have to ask / submit a ticket, to enable certain views like spot count or audience (individual) impressions versus standard HH impressions. When column mapping Linear TV logs during the upload process, there should be more flexibility and customizability there; this step of asking Innovid, delayed certain deliverables to clients and impacted the whole basis on using this data analysis software in the first place. We found ourselves having to submit tickets for things like the aforementioned, that we thought would remain in place and consistent once changed in one portal/market/campaign. **What problems is Innovid solving and how is that benefiting you?** Response on TV Metrics and data analysis dashboards on TV Performance for understanding campaigns, budgets, and where CTV vs Linear TV stand ### 3. Reliable, Intuitive and Always improving with each update **Rating:** 5.0/5.0 stars **Reviewed by:** vaishali . | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Innovid?** Innovid has been an absolute game-changer in terms of ease of use and reliability. The platform is extremely intuitive, making it simple to navigate even during busy days — I use it every day, practically every hour, and it continues to deliver a smooth experience. The implementation process was quick and seamless, and the integration with our existing tools worked effortlessly, which really helped speed up our onboarding. One of the things I appreciate most is how easily I can adapt to updates — they’re rolled out thoughtfully, without disrupting my workflow. The interface is clean, responsive, and well-organised, making campaign setup and tracking straightforward. On top of that, the customer support team is outstanding. They’re prompt, knowledgeable, and always quick to respond with helpful solutions whenever we reach out. Overall, Innovid combines functionality, ease, and great service perfectly. It’s reliable, efficient, and genuinely enhances our day-to-day operations **What do you dislike about Innovid?** The experience has been great overall. The only minor drawback is that some new features could use a bit more documentation or walkthroughs when they’re first released, but the platform remains easy to figure out. **What problems is Innovid solving and how is that benefiting you?** Innovid streamlines ad delivery and tracking, saving time and reducing errors in daily operations. It makes managing multiple campaigns simple, improves team collaboration, and provides real-time insights for quick optimization. Overall, it boosts efficiency and keeps campaigns running smoothly. ### 4. Innovid Review from Adops Associate POV **Rating:** 4.5/5.0 stars **Reviewed by:** Gandharva P. | Associate Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Innovid?** What I like best about Innovid is that it makes managing ad campaigns easy and organized. I use Innovid all the time for all my video ads in one place. It is integrated well with different platforms, so I don’t have to switch between tools. Because of good integration options, One Innovid tag simplifies implementations processes for our publishers. The reports are detailed and help me see how each ad is performing. Also, their support team is quick to help whenever I have questions. **What do you dislike about Innovid?** What I dislike about Innovid is that it can feel a bit complicated at first. The platform can sometimes be slow when uploading creatives, and the bulk edit options use multiple sheets for editing media plan and creative rotations. Also, one major pain point is that I can't remove creative rotations using bulk sheets. **What problems is Innovid solving and how is that benefiting you?** Innovid helps us serve video ads easily across different platforms. It takes care of hosting, tracking, and delivering the videos smoothly, so we don’t have to manage everything manually. This makes our campaign setup faster and ensures that the videos play properly everywhere. It also gives clear reports on performance, which helps us understand what’s working best ### 5. Easy user interface for online Video Campaign Trafficking **Rating:** 4.0/5.0 stars **Reviewed by:** Raahul D. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Innovid?** I feel the easy user experience while trafficking the creatives for online video campaign is Innovid's forte. Its been 3 years that I am using Innovid daily and it has made the campaign implementation easy. While our main platform for campaign implementation remains Campaign Manager, but Innovid's integration feature with DCM is simple and easy to execute. **What do you dislike about Innovid?** One thing that I dislike about Innovid is the time it takes to upload the creatives and the number of spec issues faced. The delay also occurs as customer support sometimes take a bit of time to respond and this leads the campaign to be delayed. **What problems is Innovid solving and how is that benefiting you?** Innovid is filling the gap of trafficking video campaigns. On one side we see that there are lot of platforms that help in display and Image advertisements, Innovid rather stands tall when it comes to video advertisement trafficking. Also, its a one place solution for video advertisement. There is no need to parse through different tools and platforms continuously. ### 6. Challenging Setup, Outstanding Support and Cost Efficiency **Rating:** 3.5/5.0 stars **Reviewed by:** Jenny Z. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Innovid?** I appreciate Innovid for providing a cheaper ad serving rate, which is beneficial for cost efficiency in serving our creative placements. I enjoy the platform's user-friendly interface, because it makes it easier to link all of our creative work effectively. Innovid also stands out with its excellent customer service, which has been incredibly helpful, especially when navigating the nuances during setup and trafficking processes. The platform's capability to flag any creative that is out of spec is valuable, as it links the creative specification to the publisher seamlessly. I also find it useful that Innovid allows for manual tracking of campaigns and the import of DCM tracking levels, which enhances our operational flexibility. **What do you dislike about Innovid?** I found setting up Innovid to be a bit challenging initially because it was different from other ad servers I've used. Although customer service was helpful, there were a lot of nuances involved. Additionally, making changes to the export sheet can be difficult, which is a bit frustrating when trying to manage campaigns. **What problems is Innovid solving and how is that benefiting you?** I find Innovid provides a cheaper ad serving rate, excellent customer service, and flags issues early. It helps us serve creatives effectively, solving traffic-related issues and enhancing campaign management. ### 7. User friendly and easy to us but with areas of improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Juan A. | Media Performance Senior Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Innovid?** that it is very intuitive, not difficult to learn. I like the UI and that itis very user friendly. **What do you dislike about Innovid?** that you can't apply certain features in bulk, for example, applying creative strategies `by clicking on a list of placements at once, **What problems is Innovid solving and how is that benefiting you?** The trackers from campaign management are very simple to import, and applying measurement pixels is as easy as copying and pasting. Additionally, the specifications are automatically QA'd based on the various publishers included. The support team is quick to respond and it's not a bot just replying automatically to questions and requests. ### 8. Innovid Self Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Innovid?** Innovid's Creative QA tool has been a massive help, especially for improving descrapencies for our creatives, which was a massive issue before transitioning to the platform. **What do you dislike about Innovid?** Ease of use, for the most part you need a lot of traffic process involves import/export which isn't necessarily the problem. Still, trafficking through the interface is more of a chore then it is compared to trafficking regularly in a platform like DCM. When hashing out future updates, I hope the team focuses on improving the interface itself and put some quality of life features (being able to bulk change IAS and DCM integrations without using the Media Export, putting multiple Placement IDs without needing to insert commas). **What problems is Innovid solving and how is that benefiting you?** Creative QA was a big problem as it was hard to QA the creatives in terms of making sure it was up to spec for all the networks we work with. Transitioning to Innovid were able to spot the discrepancies beforehand instead of after. ### 9. Really easy to use, especially for people new to ad servers. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Innovid?** I like that it's user friendly and easy to understand and navigate. Everything is pretty straightforward for the most part which allows us to set things up in minutes. Customer support is quick, and usually helpful when it comes to common issues. **What do you dislike about Innovid?** Sometimes we set up placements that we don't actually need, and you can't really delete them. You can set it up so that they're not visible in the platform, but they're still visible when you download a spreadsheet which can be annoying when you have multiple placements in your account. Getting publisher certified can also take forever especially when they've never used Innovid before. I wish pubs could get certified for everything they need at once instead of having to go through multiple certification processes. **What problems is Innovid solving and how is that benefiting you?** We use Innovid primarily to send tags to publishers. The platform makes the process simple, easy, and quick to do assuming the publish. r in question is certified for the platform we select. ### 10. Interactive Designer Lead for Goodway Group **Rating:** 5.0/5.0 stars **Reviewed by:** Jerod J. | Interactive Designer Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Innovid?** The ease of use and intuitive UI for setting up and managing dynamic creative campaigns. **What do you dislike about Innovid?** Not much, so much better than other dynamic platforms I've worked with. **What problems is Innovid solving and how is that benefiting you?** Innovid is solving a production efficiency need. It allows us to make hundreds of variations of display and video ads in a fraction of the time manual creation would take. It also allows faster QAing of assets and fixing those issues if they are found. ## Innovid Discussions - [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) - 1 comment, 1 upvote - [View Innovid pricing details and edition comparison](https://www.g2.com/products/mediaocean-innovid/reviews/innovid-review-7764048?section=pricing&secure%5Bexpires_at%5D=2026-07-17+07%3A20%3A44+-0500&secure%5Bsession_id%5D=b44a1238-c62d-4dca-98d2-f0b473145e90&secure%5Btoken%5D=8cdc4cb1a2f24aa351776b287ab8cdf88bb2ebcca67cfa3b7bc9ef153aedcd7d&format=llm_user) ## Innovid Integrations - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Innovid Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top Innovid Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (427 reviews)