G2

Monica O.

Startup Programs Manager

Mid-Market (51-1000 emp.)

10/24/2025

"Trusted growth partner helping us turn data into customer journey insights"

5/5

What do you like best about InnerTrends?

I highly appreciate the team's thoroughness when understanding our business needs, their responsiveness whenever we need clarifications or updates to our reports, and their pro-activeness to signal any anomalies within our data.

In my product marketing role, they've helped me create custom reports to follow our product campaigns, identify when each campaign brings in completely new leads, or helps convert those acquired via other channels. We've defined targeted and collateral signups - a concept that helped me better show the value of our product marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about InnerTrends?

Honestly can't think of anything to dislike. I've collaborated with InnerTrends for more than 2 years, and they're a highly trusted partner for me. Review collected by and hosted on G2.com.

What problems is InnerTrends solving and how is that benefiting you?

InnerTrends helps our marketing team connect the dots between website activity and in-app behavior.

We've created custom reports in Looker Studio, and now we can clearly see the full acquisition journey of our users: from the first website visit to sign-up, product usage, and conversion to paying customers. This gives us visibility into which marketing channels and campaigns bring the highest-quality leads, how users interact with key website pages, and which product features drive engagement and retention.

The custom reports allow us to go from a high-level overview to looking at each specific user's journey. Thus it's easy to optimize our campaigns, understand when there's anything that needs tweaking within the acquisition journey, and what features drive people to convert better to paid. Review collected by and hosted on G2.com.