EM

Elliot M.

Small-Business (50 or fewer emp.)

5/29/2020

"Easy set-up and visualization"

5/5

What do you like best about mParticle by Rokt?

It was really easy to set up a basic dashboard and get a visual of the data I felt was important. While it pulls in all the same data from Google Analytics, it's much easier and more visual friendly to segment out the data and what you want to see. Review collected by and hosted on G2.com.

What do you dislike about mParticle by Rokt?

Easier to reset data. Because there is so much testing, it would be nice to have a clear "remove all previous data". Other than that, the interface has been really easy to use which is a nice breath of fresh air from analytics. Review collected by and hosted on G2.com.

Recommendations to others considering mParticle by Rokt:

It's a great tool to better visualize data. Review collected by and hosted on G2.com.

What problems is mParticle by Rokt solving and how is that benefiting you?

Understanding the customer journey and landing page conversion rates. Also, data visualization and segmentation. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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4.4 out of 5 · Verified reviews from real users

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