Incentive is indeed a best way to engage the customers and reviewers to provide genuine reviews about the products and softwares they're using based on personal or professional level. It also helps to provide better overview about the pros and cons of the products that the community uses. Review collected by and hosted on G2.com.

It totally depends how the program has been designed. Whether it's helping the reviewers and the customers to provide effective review or not. If the incentive program is well designed, it will definitely succeed in providing the best results. Review collected by and hosted on G2.com.