
I think my interest is primarily around managing employee / customer business accounts. We will need access to various accounts during campaigns and want to ensure that we can quickly and efficiently share this access to others (either in our team or external). The SSO & password vaulting/sharing would be key for this from a Marketing perspective - i.e. allowing us to grant users access to an account without passing on credentials via Teams/email etc. Review collected by and hosted on G2.com.
Outside of that functionality, there's obviously many more that we may not need/utilise and that will be something to review to understand what comes with our plan selection and compatibility with tools already used by the team (likely require IT guidance). Review collected by and hosted on G2.com.