Recommendations to others considering IdeaV builder:
Try to master it yourself, it's really a perfect tool when you learn a dozen of simple techniques, especially when creating reports. See their video tutorials or better ask the analyst to help you Review collected by and hosted on G2.com.
What problems is IdeaV builder solving and how is that benefiting you?
When our electronic database crashed on 150k records, we had to save the data and continue the business quickly. Mostly it is about data-processing: a billing system for musical content distrubution. We also need a cabinet for our clients, who are used to the excel reports we delivered to them for years.
We got a web-app with private area for our clients with the ability to dump excel files they are familiar with. Yet our operators are able to process data any magical way: de-duplicate, substitute the values, calculate and group, search and combine, analyze and find discrepancies.
The second thing to amaze is the speed of the app creation: I just told what I need to the analyst, then in half a minute press ⌘-R, and here we are - it works the way I need. Review collected by and hosted on G2.com.