The dashboards save me a lot of time on my weekly social updates. Rather than pulling numbers from multiple platforms and pasting everything into spreadsheets, I can go to one place and quickly see engagement, reach, and basic campaign performance. Once a report is set up, it arrives in the team’s inbox on schedule, so I’m not stuck doing last-minute exports on my end. Review collected by and hosted on G2.com.

It still feels a bit heavy for straightforward social media tracking. As an intern, I find some of the report-building options take longer to learn than I’d like, and connecting social data cleanly sometimes requires help from someone more senior. Filtering down to a specific campaign or narrowing to a date range can also take more clicks than it should. Review collected by and hosted on G2.com.