Hubspot Marketing Hub is perfect if you want to be able to track the impact of campaigns without needing additional support or set up - everything works really simply and seamlessly. Detailed automation capabilities are probably my favourite part. Specifically, we are able to nurture leads and convert them or qualify them through workflows, conditional splits etc - so it's automating a lot of the time-consuming work our sales teams used to do. Review collected by and hosted on G2.com.

It's not really a downside, more just that the set up can be a bit restraining if you have a more complicated tech stack. For example, we use the CMS and it's tricky to track conversions that aren't form submissions on a page. Based on the way we generate leads, it would be great to measure this in a different way. However, when we use Hubspot in the way it's intended, it works great. Review collected by and hosted on G2.com.