G2

Dave H.

Head of Marketing

Small-Business (50 or fewer emp.)

12/12/2019

"Great martech swiss army knife, but not for faint hearted"

4/5

What do you like best about HubSpot Content Hub?

The fact that HubSpot combines most of the marketing tech you need. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

HubSpot assumes that you are an inbound marketing 'true believer', probably selling a funky SaaS product to consumers. If you have your website built on the HubSpot CMS, be prepared for a world of pain unless you partner with a specialist or you are prepared to use marketplace to buy templates. Because everything is integrated, you are quite restricted in terms of changing elements. Review collected by and hosted on G2.com.

Recommendations to others considering HubSpot Content Hub:

Be really clear about your business case, especially if you are a smaller B2B business - do you buy into the inbound model so much that you are happy to invest in a relatively high cost, both in terms of monthly cost and your investment in learning, system. Review collected by and hosted on G2.com.

What problems is HubSpot Content Hub solving and how is that benefiting you?

We use HubSpot to automate our email workflows and landing pages. We are a small (2 person) marketing team, and therefore can't afford to have somebody dedicated to the system. We often say it's like having a Ferrari in the garage - to get the most you need to be a proper driver, not just someone who takes it out for a spin a couple of times a week. Review collected by and hosted on G2.com.