G2

Franck N.

Managing Director Southern & Central EMEA

Enterprise (> 1000 emp.)

8/26/2022

"A trusted partner, quality leads, a proven ROI"

5/5

What do you like best about HUB Institute?

The HUB Institute allows me to achieve three key things: 1) increase spontaneous awareness of my brand; 2) make my products known to an audience of digital marketing professionals representing my core target, and as a result, 3) acquire qualified leads. Review collected by and hosted on G2.com.

What do you dislike about HUB Institute?

There's nothing in particular that I don't like, except that sometimes the content is a bit too generic. I would like to see events that talk about technology, data, customer experience, and customer journey..., but in the more specific framework of a given sector of activity such as banking, insurance, public sector, tourism, retail... Review collected by and hosted on G2.com.

Recommendations to others considering HUB Institute:

To have an impact, the actions carried out in partnership with the Hub Institute must be long-term and form part of a marketing and sales plan to meet the business challenges of the moment. This is something that needs to be co-constructed in collaboration with the Hub Institute, which means being clear as soon as the beginning about shared objectives and performance indicators. Review collected by and hosted on G2.com.

What problems is HUB Institute solving and how is that benefiting you?

A software company like Yext, which mainly addresses the large account and mid-market customer segment, always encounters the problem of the disproportion between limited resources (sales, marketing, etc.) and the need to cover its potential market as widely as possible. The Hub Institute is an integral part of my go-to market. It allows me to address target audiences that I would certainly never have been able to address without them. And therefore to accelerate my time to market. Review collected by and hosted on G2.com.