![Varun S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Varun S.")
VS

Varun S.

Marketing Campaigns Project Manager

Information Technology and Services

Enterprise (\> 1000 emp.)

10/1/2021

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"Incredibly powerful service/platform"

5/5

What do you like best about HG Insights?

- Incredibly useful in building Target Account Lists (TAL) for multiple types of campaigns based on ICP (account level).

- Easy to use tool and neat layout. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

- The tool is limited. It is good for very basic requests. For Mid to High complex requests you will have to avail their Data-as-a-Service. The turnaround time drastically increases.

- The data is not date stamped. So there are times when we are working off of outdated data. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It made ABM campaigns better. Targeting got better, which resulted in better results. Review collected by and hosted on G2.com.

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Response from Alyssa Barker of HG Insights

[Editedit](https://www.g2.com/survey_responses/hg-insights-review-5034190/official_response/edit)

Hi Varun,

On behalf of the team here at HG, we thank you for your feedback and appreciate the time you took to write such a great review. We’re happy to hear that our Platform offering was useful in building your Target Account Lists and helping you improve your ABM campaigns. We’ll share your feedback with our data team to let them know how we can improve.

Thanks again!

Alyssa

Rating Updated (2/7/2023)
Validated ReviewerSource: Seller invite

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4.3 out of 5 · Verified reviews from real users

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