Heap Reviews & Product Details

Heap’s automatic event tracking is its strongest feature. It significantly reduces the need for manual instrumentation, which saves time for product and design teams. The interface is intuitive, and building funnels, retention reports, and user journey analyses is straightforward even without heavy engineering support. Heap is particularly useful for understanding real user behavior across web applications. Review collected by and hosted on G2.com.

Some advanced reports can feel complex at first, and there is a learning curve when working with more detailed analyses. Pricing may also be on the higher side for smaller teams or startups. Occasional performance lag is noticeable when working with very large datasets. Review collected by and hosted on G2.com.

I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it. It's amazing that, after the initial development configuration, I don't have to do anything to the development site. I can check how new features perform right after we release them. This is the first time I have seen such a powerful tool that requires so little development configuration. Review collected by and hosted on G2.com.

The price could perhaps be lower, but there's really nothing I can complain about. Review collected by and hosted on G2.com.

The auto capture feature is really useful It automatically tracks all user interactions so I don't have to manually set up event tracking for every single action It's saved me a ton of time and helps me get a more complete picture of user behavior Review collected by and hosted on G2.com.

Sometimes the data can be overwhelming With auto capture Heap collects a huge amount of data and it can be tricky to sift through it all to find the insights that really matter It would be nice if there were more advanced filtering options to help narrow down the data Review collected by and hosted on G2.com.

The fully customized events structure that allows us, as product folks, to have. I'm also a big fan of the live events data feed, where we can look at the events in real time and filter the session in prod with our own IP. It seems that it was made by engineers who understand. product needs. Review collected by and hosted on G2.com.

I'd focused more on improving the reporting table outcome so users can have more freedom to select the segments or events directly on the table, without having to refresh the query all over again. Review collected by and hosted on G2.com.

Really easy to use, no learning curve. Connects product data and website data seamlessly. Review collected by and hosted on G2.com.

The web sessions and users are very different than what we see in google analytics. This can cause difficulties with determining source of truth. Review collected by and hosted on G2.com.

I really how easy it is to generate reports and analyze data. You can create dashboard with ease and share public links as well for stakeholders who don't have access to Heap workspace. I really the AI Copilot they have, it reduces huge number of clicks if I want to analyze some data by just asking the Copilot. Review collected by and hosted on G2.com.

Sometimes filters options are confusing and not intuitive. Review collected by and hosted on G2.com.

Heap Analytics' autocapture and post-capture event definition combine to enable us to capture everything up-front and to only making the investment to categorize user events that are actually business-significant. This lets us defer investment or even eliminate investment in defining events. It also enables us to avoid the expense of having valuable developer time taken up inserting event capture code throughout the front-end codebase.

The business value of putting the event definitions and taxonomy in the hands of both our Product Manager and Customer Experience Managers has revolutionized the User Analytics and Product Analytics functions in our company. The value of the freed-up opportunity cost to engineering is multiplicative because it really lets engineering focus on development of customer features instead of being distracted by the cross-cutting concerns of implementing user analytics and in particular of implementing taxonomized product analytics. Review collected by and hosted on G2.com.

The graphical and data analysis features that come out-of-the-box are fine, but not fancy. We also bought Heap Connect so we do have the capability to define arbitrarily complex queries and visualization on Heap data, but it would be nice to have better capabilities out-of-the-box. Review collected by and hosted on G2.com.

You can get very granular detail on user behaviour, knowing exactly who is using what and how often is exactly the information every business should be leveraging for product improvement!

Installation is so easy, development don't need to do a lot of work to add the script and you are collecting data from day 1.

Our CSM and their support team are excellent resources for helping with complex problems and the UI is always improving and easy for beginners to get started with!

I use it almost every day, it's as valuable as having 3 extra research resources and 3 times as fast! Review collected by and hosted on G2.com.

It can be kind of pricey depending on what you use it for - pay attention to the sessions and the volume of projects you intend to have. They are great people and will try to get you good value for your money, explain in detail what you want to get out of it, and they will try to get you the best deal! Review collected by and hosted on G2.com.

The live data stream makes tagging exactly the right event beyond easy. The metadata that comes along with each event out of the box is better than other autocapture tools and saves me so much time. The reporting capabilities are also more robust than other options, and you can build a wider variety of reports with Heap than you can with similar tools. Review collected by and hosted on G2.com.

I have not found Journeys to be as helpful as it was cracked up to be, but otherwise the reporting is great. Other very minor things, like checking on plan usage only shows you how many total sessions you've used, not X sessions out of Y allottment, so it's not helpful really. Review collected by and hosted on G2.com.

My team has used Heap for product analytics about three years now and we've made good use of it. We review it constantly to improve our product. Here are some things that I think make Heap unique:

- Heap captures a lot of information about user events, so often tracking does not have to be thought out ahead of time.

- Heap's visual analyzer tool is wonderful at helping us look at any page in our product and knowing what our users do on that page.

- Heap provides some good high-level metrics to see how many unique users view our product.

- Heap has good exploration tools to find new problems and data points to study.

A couple of times we've had to reach out to Heap support, and we have received acceptable support in a reasonable amount of time. They were friendly to work with. Review collected by and hosted on G2.com.

Here are some of the things we've struggled with on Heap:

- The initial setup is simple and similar to other analytics tools. However, to get their visual analyzer tool to work, we had to do some extra steps that were a little tedious, and it was hard to detect when we had done them incorrectly.

- Because Heap tracks so much data, it is sometimes hard to find the event we're looking for and have even resorted to tracking events with their manual API. (Their manual API is so easy to use)

- Heap has a feature that tracks frustrations clicks, and I think that while it's a valid metric to track, it's really ambiguous to tell when we've fixed it (and trust me, we've tried). Review collected by and hosted on G2.com.