The most helpful aspect of Heap is how it tracks every click by a user without setting up tracking in other tools such as Google Analytics/Adobe. This is great when designs on the website change because there will never be a data gap since Heap is tracking everything all the time. This is a new paradigm that newer tracking tools are following so it's not unique compared to newer tracking tools but definitely an advantage compared to Google Analytics/Adobe. Review collected by and hosted on G2.com.

The least helpful aspect of Heap is the interface provided for creating segments to evaluate certain populations of your customer base. When you want to change some parameters, the entire interface resets and this is very cumbersome when you want to look at multiple segments. Also, the custom API doesn't work well with Single Page Applications and has been quite the pain trying to solve some things. Review collected by and hosted on G2.com.