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Verified User in Consumer Goods
AC
Mid-Market (51-1000 emp.)
"Leaves a lot to be desired"
What do you like best about Heap?

The most helpful aspect of Heap is how it tracks every click by a user without setting up tracking in other tools such as Google Analytics/Adobe. This is great when designs on the website change because there will never be a data gap since Heap is tracking everything all the time. This is a new paradigm that newer tracking tools are following so it's not unique compared to newer tracking tools but definitely an advantage compared to Google Analytics/Adobe. Review collected by and hosted on G2.com.

What do you dislike about Heap?

The least helpful aspect of Heap is the interface provided for creating segments to evaluate certain populations of your customer base. When you want to change some parameters, the entire interface resets and this is very cumbersome when you want to look at multiple segments. Also, the custom API doesn't work well with Single Page Applications and has been quite the pain trying to solve some things. Review collected by and hosted on G2.com.

Heap Reviews & Product Details

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Pricing

Pricing provided by Heap.

Free

Free
10000 Sessions Per Month

Growth

Starting at $3,600.00
Per Year

Heap Integrations

(6)
Integration information sourced from real user reviews.

Heap Media

Heap Demo - Dashboards (Gather insights via dashboards)
Dashboards allow you to collect reports that tell stories across your organization in a single place!
Heap Demo - Top Events
Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.
Heap Demo - Path Comparisons
From Top Events you can then choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.
Heap Demo - Effort Analysis
Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow in your digital experience.
Heap Demo - Playbooks
Playbooks condense insights from thousands of customers to provide curated dashboards that help you standardize on key metrics.
Heap Demo - Integrations
Create unforgettable user experiences by connecting digital insights with a complete network of best-of-breed tools like Marketo as shown above.
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Heap Reviews (1,097)

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Reviews

Heap Reviews (1,097)

View 4 Video Reviews
4.4
1,097 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and automatic event tracking, which allows non-technical team members to generate insights without needing engineering support. The intuitive interface and quick reporting capabilities enable teams to make data-driven decisions efficiently. However, some users note a common limitation with the steep learning curve for advanced features.

Pros & Cons

Generated from real user reviews
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Deep G.
DG
Web Designer
Design
Small-Business (50 or fewer emp.)
"Great for Automatic Tracking, But Advanced Features and Pricing Need Improvement"
What do you like best about Heap?

Heap’s automatic event tracking is its strongest feature. It significantly reduces the need for manual instrumentation, which saves time for product and design teams. The interface is intuitive, and building funnels, retention reports, and user journey analyses is straightforward even without heavy engineering support. Heap is particularly useful for understanding real user behavior across web applications. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Some advanced reports can feel complex at first, and there is a learning curve when working with more detailed analyses. Pricing may also be on the higher side for smaller teams or startups. Occasional performance lag is noticeable when working with very large datasets. Review collected by and hosted on G2.com.

Joanna J.
JJ
Product Manager
Computer Software
Mid-Market (51-1000 emp.)
"A powerful analytics tool that works with minimal setup"
What do you like best about Heap?

I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it. It's amazing that, after the initial development configuration, I don't have to do anything to the development site. I can check how new features perform right after we release them. This is the first time I have seen such a powerful tool that requires so little development configuration. Review collected by and hosted on G2.com.

What do you dislike about Heap?

The price could perhaps be lower, but there's really nothing I can complain about. Review collected by and hosted on G2.com.

PR
Fleet Data Analyst
Small-Business (50 or fewer emp.)
"Solid Analytics Tool But Has Its Quirks"
What do you like best about Heap?

The auto capture feature is really useful It automatically tracks all user interactions so I don't have to manually set up event tracking for every single action It's saved me a ton of time and helps me get a more complete picture of user behavior Review collected by and hosted on G2.com.

What do you dislike about Heap?

Sometimes the data can be overwhelming With auto capture Heap collects a huge amount of data and it can be tricky to sift through it all to find the insights that really matter It would be nice if there were more advanced filtering options to help narrow down the data Review collected by and hosted on G2.com.

Milos D.
MD
Product Design Manager
Enterprise (> 1000 emp.)
"Easy No-Code Event Tracking, But Sessions Can Be Buggy and Slow"
What do you like best about Heap?

I like that heap is so easy for non-technical team members to be able to create tracking events without the need for any coding knowledge or getting the engineering team involved. Review collected by and hosted on G2.com.

What do you dislike about Heap?

The sessions feature is very buggy at the moment it seems and can be quite slow. Review collected by and hosted on G2.com.

Raghavendra P.
RP
Software Engineer l
Information Technology and Services
Mid-Market (51-1000 emp.)
"Useful Tool for Product Analytics"
What do you like best about Heap?

I like Heap because it supports learning and skill growth while I’m working on real projects. The work culture is friendly, and it encourages teamwork, continuous improvement, and collaboration across the team. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Sometimes processes take time and things move slowly.

A bit more clarity and faster decision-making would help improve efficiency. Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Mid-Market (51-1000 emp.)
"Heap is just another level of product analysis"
What do you like best about Heap?

The fully customized events structure that allows us, as product folks, to have. I'm also a big fan of the live events data feed, where we can look at the events in real time and filter the session in prod with our own IP. It seems that it was made by engineers who understand. product needs. Review collected by and hosted on G2.com.

What do you dislike about Heap?

I'd focused more on improving the reporting table outcome so users can have more freedom to select the segments or events directly on the table, without having to refresh the query all over again. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"User-Friendly Experience that makes self-sourcing advanced reports seamless"
What do you like best about Heap?

Really easy to use, no learning curve. Connects product data and website data seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Heap?

The web sessions and users are very different than what we see in google analytics. This can cause difficulties with determining source of truth. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market (51-1000 emp.)
"Great AI Copilot Powered Analytics Tools"
What do you like best about Heap?

I really how easy it is to generate reports and analyze data. You can create dashboard with ease and share public links as well for stakeholders who don't have access to Heap workspace. I really the AI Copilot they have, it reduces huge number of clicks if I want to analyze some data by just asking the Copilot. Review collected by and hosted on G2.com.

What do you dislike about Heap?

Sometimes filters options are confusing and not intuitive. Review collected by and hosted on G2.com.

MK
Executive Director in Engineering
Enterprise (> 1000 emp.)
"Autocapture is awesome"
What do you like best about Heap?

Heap Analytics' autocapture and post-capture event definition combine to enable us to capture everything up-front and to only making the investment to categorize user events that are actually business-significant. This lets us defer investment or even eliminate investment in defining events. It also enables us to avoid the expense of having valuable developer time taken up inserting event capture code throughout the front-end codebase.

The business value of putting the event definitions and taxonomy in the hands of both our Product Manager and Customer Experience Managers has revolutionized the User Analytics and Product Analytics functions in our company. The value of the freed-up opportunity cost to engineering is multiplicative because it really lets engineering focus on development of customer features instead of being distracted by the cross-cutting concerns of implementing user analytics and in particular of implementing taxonomized product analytics. Review collected by and hosted on G2.com.

What do you dislike about Heap?

The graphical and data analysis features that come out-of-the-box are fine, but not fancy. We also bought Heap Connect so we do have the capability to define arbitrarily complex queries and visualization on Heap data, but it would be nice to have better capabilities out-of-the-box. Review collected by and hosted on G2.com.

AN
Head of UX Research & Design
Enterprise (> 1000 emp.)
"Indispensable tool for insights"
What do you like best about Heap?

You can get very granular detail on user behaviour, knowing exactly who is using what and how often is exactly the information every business should be leveraging for product improvement!

Installation is so easy, development don't need to do a lot of work to add the script and you are collecting data from day 1.

Our CSM and their support team are excellent resources for helping with complex problems and the UI is always improving and easy for beginners to get started with!

I use it almost every day, it's as valuable as having 3 extra research resources and 3 times as fast! Review collected by and hosted on G2.com.

What do you dislike about Heap?

It can be kind of pricey depending on what you use it for - pay attention to the sessions and the volume of projects you intend to have. They are great people and will try to get you good value for your money, explain in detail what you want to get out of it, and they will try to get you the best deal! Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Heap.

Free

Free
10000 Sessions Per Month

Growth

Starting at $3,600.00
Per Year

Pro

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Heap Features
Sessions - Digital Analytics
Engagement
Standard Event Tracking
Real-Time Reporting
Retroactive Reporting
Segmentation
User Data
Performance and Reliability
User, Role, and Access Management
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