![Ankur K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankur K.")
AK

Ankur K.

Assistant Manager

Mid-Market (51-1000 emp.)

11/2/2021

"I have been using UNICA since it was with IBM and had worked on 7.5 version on wards upto 11"

5/5

What do you like best about HCL Unica?

It is having complete set of tools to use digitise the journey of a customer in a most lucid way... Be it realtime or content based it has all the functionality . Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Lot of modules like interact, campaign, detect,model etc. I believe it brings lot of customisation to the customer but increases lot of complexity as well.i believe new add on features like journey builder now reduces the complexity but most importantly unica DB size should be increased to default desired level at least 100 gb.So that failures of the delivery causing non proxy error should be eliminated.Alsi, in built functionality of archiving the old data should be made available to basic user. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Using UNICA Campaign ,one can design complex workflow which we can usually observe for banking user where usually have one to many and vice versa( for crossell) work flow can be build easily. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

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4.2 out of 5 · Verified reviews from real users

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