G2

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/12/2026

"Self-serve demo that tells us what prospects really care about across 3 markets"

4.5/5

What do you like best about Handhold?

We use Handhold for the interactive demo on our website for Finbite, an accounts payable automation and e-invoicing platform. Our product has a lot of moving parts—purchase invoices, approval flows, expense reports, and integrations—and the Handhold AI agent guides visitors through the environment while answering user-specific questions along the way. That means a finance manager can focus on the areas they actually care about, instead of sitting through a pre-recorded presentation.

Multi-language support was a big deal for us. We run the same demo in English, Estonian, Latvian, and Lithuanian, which matters a lot when you sell across the Baltics. Embedding it on our site was quick and easy, the Handhold team was helpful and proactive. Review collected by and hosted on G2.com.

What do you dislike about Handhold?

Keeping the demo up to date takes some work. When our product UI changes, editing and updating the existing flows takes extra effort, so it’s something we need to plan for alongside product releases.

Translation and voice-over quality in smaller languages like Estonian, Latvian and Lithuanian was a challenge at first and needed some fine-tuning before we were happy with how it sounded.

I’d also love to see a ready-made integration with Google Analytics and other tracking tools. Right now there’s no out-of-the-box way to connect demo engagement to the rest of our marketing data, which makes it harder to measure the demo’s impact on the funnel. Review collected by and hosted on G2.com.

What problems is Handhold solving and how is that benefiting you?

Handhold lets prospects self-serve the “what does this actually look like?” stage at any time of day. And when the AI agent can’t answer something, we route them to book a consultation. As a result, our sales calls start with leads who are already better informed.

One feature we especially love is the lead data collection. We capture the emails of people who’ve gone through the AI demo, and we can see exactly what they asked along the way. Those questions tell us a lot about what each prospect cares about and how serious their interest is, so our follow-up outreach can be personalised to their real needs rather than a generic sequence. Review collected by and hosted on G2.com.