Laçin Serra A.
LA
Marketing Intern
Enterprise (> 1000 emp.)
"Detailed market data and intuitive structure – API and cross tables work strongly"
4.5/5
What do you like best about GWI?

GWI offers detailed data on all our markets. The questions are intuitively structured and GWI Core answers most customer inquiries. We have also tested the API for data retrieval for the dashboard – it works well for percentage questions and the customer was very satisfied. Sometimes we encounter cell limit exceedances, especially with YoY analyses, but for individual country and target group analyses, the cross tables are very easy to handle. Review collected by and hosted on G2.com.

What do you dislike about GWI?

A significant problem is the too small sample sizes in the secondary datasets. For example, when we use GWI Luxury or Auto and want to create and analyze a target group, we do not get sufficiently robust sample sizes. Additionally, the market coverage is limited. Review collected by and hosted on G2.com.

Response from Rikke Mikkelsen of GWI

Thank you for your review 😍

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