G2

Bhavin S.

Head of Global Enablement

Mid-Market (51-1000 emp.)

11/6/2026

"Built Into the AI Sales Workflow: Why We Chose GTM Buddy"

4.5/5

What do you like best about GTM Buddy?

We migrated to GTM Buddy because it fits the way our global sales team and technical sellers already work, and it asks less of them to start getting value. The platform connects to email, calendar, Slack, and CRM, so guidance and content show up inside the tools our reps use every day rather than in a separate portal.

For technical sellers moving between discovery calls, solution design, and deal reviews, this means the right collateral and next steps are available in context, without having to hunt through shared drives. Content management, learning, and deal support all run in one system, which helps keep our global teams aligned on the same playbook and content library regardless of region.

The pre-built training helps new sellers and cross-trained sellers ramp quickly, and the simpler workflow reduces the admin burden that usually slows adoption across time zones. The pricing structure also aligned with our budget, which we validated against projected seat and usage volumes.

The clearest performance signal so far is adoption: usage across our sales teams is significantly higher than on our previous platforms. We attribute that to AI guidance embedded directly in seller workflows. Digital sales rooms are seeing heavy use, and AI roleplay, coming soon, should extend that engagement into rep practice and coaching.

We chose GTM Buddy because it reduces friction for the people closing deals, and our adoption numbers show it’s working. Review collected by and hosted on G2.com.

What do you dislike about GTM Buddy?

It’s hard to find fault with a revenue acceleration tool that has been fully adopted, including at the executive level. Adoption at that level signals the platform is delivering value where it matters most, and it speaks to how well it fits into how leaders and sellers actually work.

Some functionality is still months away, though. The roadmap shows several capabilities that will not be available yet, so we’re weighing strong current adoption against features that aren’t ready. We see the current value as clear, and we expect the roadmap to close the remaining gaps over time. Review collected by and hosted on G2.com.

What problems is GTM Buddy solving and how is that benefiting you?

Our sellers were losing time to scattered tools, hunting for content, and manual admin work that pulled them away from customers. GTM Buddy addresses these problems by bringing guidance and content into the tools reps already use. It connects to email, calendar, Slack, and CRM, so the right collateral and next steps surface during the work itself rather than in a separate portal. Technical sellers moving between discovery calls, solution design, and deal reviews get relevant content in context, without digging through shared drives.

Adoption: Usage across our sales teams is super high compared to our previous platforms. Digital sales rooms are seeing heavy use, and executive-level adoption shows the platform is working at every level of the organization.

AI integrations in daily workflows: AI guidance is embedded directly in seller workflows, covering next-best action recommendations, content suggestions tied to deal context, and FAQ capture from recurring sales questions. Pre-built training helps new and cross-trained sellers ramp faster. AI roleplay has launched at our company and will extend that engagement into rep practice and coaching. Review collected by and hosted on G2.com.