Recommendations to others considering GrowthSpree - B2B SaaS & B2B Marketing Agency:
If you're trying to sell to bigger companies and your ads are still pulling in the old crowd, talk to them. Just give your bosses a heads up that leads will go down before the good stuff shows up. Review collected by and hosted on G2.com.
What problems is GrowthSpree - B2B SaaS & B2B Marketing Agency solving and how is that benefiting you?
So for a long time we mostly sold to small businesses. Last year we decided we wanted bigger customers. New pricing, new sales hires, a bunch of product changes, the whole thing. What we didn't touch were our ads, and that came back to bite us.
The ads just kept bringing in the same small companies as before. They'd book a demo, see the new pricing and never reply again. Our sales guys were getting pretty fed up, and fair enough.
GrowthSpree came in and changed the targeting on LinkedIn so we were reaching bigger companies and more senior people. On Google they got rid of a lot of the keywords small businesses search for. They also rewrote the ads and our landing pages, which I didn't expect. The old copy was very "cheap and easy to set up", which is not what a department head at a large company wants to hear.
It took a bit of time, but now the leads coming in actually look like the customers we're going after. Deals from ads are a lot bigger than they used to be, and the sales team isn't wasting their afternoons on calls that were never going anywhere. It finally feels like marketing and the rest of the company are going in the same direction. Review collected by and hosted on G2.com.