LM Lisa M. Product Marketing Small-Business (50 or fewer emp.) 4/16/2021 More Options - "We’ve closed gaps in our acquisition funnel" 5/5 Describe the project or task Growth Velocity helped with: We have worked with Willem at Growth Velocity on a series of projects to understand the stages of our customer lifecycle. Why did they need a solution like ours? How did they go about researching various solutions? What were the factors they considered before adopting us? And what were the factors that ultimately led to them either becoming long-term customers or choosing a competitor? While we interact with customers often and run NPS surveys a few times throughout the year, these interviews Willem conducted helped us understand the prospective customer mindset in a way we had not understood before. The analysis from his interviews has been invaluable as we try to close some gaps in our acquisition funnel. Review collected by and hosted on G2.com. What do you like best about Growth Velocity? Willem is a master at remaining neutral, which I believe sets the customer at ease to give honest feedback, even if it’s painful for us to hear. He was also able to get up to speed on our product and even our competitive landscape to have an in-depth conversation with a customer about our industry. By the time his project was nearing completion, we viewed him as a customer expert and even included him in many projects beyond just his customer research. Review collected by and hosted on G2.com. What do you dislike about Growth Velocity? I wish we could move faster for Willem’s sake and ours. It takes some time to identify the right customers and find customers willing to share their experiences. None of this is Willem’s fault, but we know how powerful the insights can be, and the hurdles to get started (in our business at least) can be significant. The projects always require more lead time than we anticipate. Review collected by and hosted on G2.com. What problems is Growth Velocity solving and how is that benefiting you? Willem’s insights forced us to make adjustments to our product roadmap. He pointed out that because analytics for mobile crash is integrated earlier in the mobile app lifecycle, prospective customers often overlooked our primary offering because our crash offering wasn’t up to par. Our product team decided to invest significant resources into our crash offering to capture customers earlier in the lifecycle. We have been able to improve our acquisition engine because of the insights Willem has provided. His research helped us refine our Ideal Customer Profile and make it more robust and impactful. He has also helped us identify critical weaknesses customers perceive about our chief competitor (and market leader by a long shot). This has allowed us to reposition our core messaging to address these weaknesses during the awareness and consideration phases. Our value proposition is much stronger having worked with Willem at Growth Velocity, and the best part is that we did it with feedback directly from customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic See what 6 reviewers think of Growth Velocity 5.0 out of 5 · Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/growth-velocity/reviews)