G2

Jeevan B.

Growth Advisor

Mid-Market (51-1000 emp.)

4/1/2024

"Go-to tool for performance marketers"

5/5

What do you like best about Growth Nirvana?

I have tried many analytic solutions for analyzing performance marketing spend and GN has become our analytical hub.

We had it up and running in the same week as our demo and we have been using it since to show real-time opportunities to drive efficiency and scale.

Some of the analyses our team finds especially helpful is marginal ROAS by channel, efficiency by go to market approach, and LTV by segment.

Finally the customer onboarding and support team is wonderful as they answered our questions very quickly as we were getting started. Review collected by and hosted on G2.com.

What do you dislike about Growth Nirvana?

Tool has been great! It integrated with all of our data sources and harmonizes the data for us. Review collected by and hosted on G2.com.

What problems is Growth Nirvana solving and how is that benefiting you?

A few problems GN solves for us:

1. Marginal ROAS by channel is impossible in native platforms

2. We used to have many systems with no one source of truth (e.g., Google analytics, segment, other databases)

3. Longitudinal analysis of LTV to see beyond CAC and look at payback period and profitability. Review collected by and hosted on G2.com.