GRIN Reviews & Product Details

I love that it has so many options for tracking content! Being able to track content and labelling it with tags and sorting it by certain filters is so helpful when selecting influencers to work with for upcoming campaigns and for when you just want to see what content is being posted and by who instead of having to look through their page every 5 minutes seeing if they have posted yet. Review collected by and hosted on G2.com.

The platform sometimes does take a while to load stuff but I think it's because there is so much data involved. Review collected by and hosted on G2.com.

As a one person social & influencer team, GRIN has been incredibly helpful. I love the affiliate capabilities, specifically being able to build a landing page that interested creators can apply to. Previously if we received a message from someone interested in working with us, I would have to manually respond with my personal work email address if we wanted to work together, but now I can just direct them to our affiliate page to apply. Additionally, when we would do outreach, we would just cold slide into someone’s DM and have to keep track of the conversation, ask for sizes, shipping, etc. But, now we can search and outreach directly in the platform. If someone is interested in working with us, they can just apply and enter all of their information without me having to chase them and have full conversations. I also love the curated lists where their team selects influencers based on your specifications, that has been incredibly helpful. Overall, I’m really happy with the platform and the team has been great with training and helping you. Review collected by and hosted on G2.com.

Not GRIN’s fault, but our site is not on shopify or another populat server which means I have to manually add products which is time consuming. Again, not their fault but that would be my only negative. Review collected by and hosted on G2.com.

Love the ability to manage campaigns end to end, from identifying influencers to payment. The search feature, campaign setup, payment, and email is all very easy to use. Being able to sort lists of creators by tags, contact date, amount of conversions - all very useful to work with large groups of people. Influencer search feature has improved a lot in the last month. Review collected by and hosted on G2.com.

As with any platform, it experiences bugs or the site can get bogged down and work slowly, which can intefere with efficiency. The support team is responsive but it can take several hours. This can be a problem if campaigns or data needs to be reviewed immediately. Review collected by and hosted on G2.com.

We’ve been using GRIN for almost a year now and have been able to scale our influencer program through the platform. The search tool is easy to use and it’s simple to manage the content creator relationships. We also appreciate the ability to create program landing pages without requiring any of our Dev resources to do complex coding. Review collected by and hosted on G2.com.

The platform is a bit complicated to navigate in terms of sorting influencers by the amount of interaction you’ve had with them. It’s a manually process to make sure you’re updating their status correctly or else you could end up sending the wrong notices to people. Also, many creators do not understand that they need to uploads their assets to GRIN, so managing their deliverables becomes a bit difficult. Review collected by and hosted on G2.com.

The GRIN team is great to work with. They're super knowledgable and very helpful with learning how to use the platform, troubleshooting, etc. I also like that it's really easy for the influencers/creators to place orders, reference their codes/links, and submit content. This along eliminates a lot of logistical headaches! Review collected by and hosted on G2.com.

For me, the biggest negative is not being able to customize which metrics we're collecting and reporting on. There are some that are automatically collected that we don't use (taps back for stories), and others that I'd like to include in reporting (sticker taps for stories) that are not. Review collected by and hosted on G2.com.

Nothing about the platform. Decent onboarding experience. Review collected by and hosted on G2.com.

Influencer data and reports are unreliable and seem completely out of step with results.

You essentially pay to mine for influencers to add them to their database, and emails: users PAY THEM to add data to their influencer CRM. Their CRM is full of JUNK influencers - they should automatically weed out the "fakes," but offer that as an upsell so you can PAY THEM MORE FOR THEM TO FIND DECENT TALENT FOR YOU.

Difficult to set up and use. Not user intuitive.

Want you to fix their business model for them by meeting with senior leadership to get solutions, and then don't honor requests to terminate contracts early. Review collected by and hosted on G2.com.

It is easy to use and does come with some good features. The team will take into consideration functions that their users would like and they are also quick to respond during service hours with any questions. Review collected by and hosted on G2.com.

There have been a few issues that took time to solve. Also, depending on our strategy we may require to limit the functions that the creators see and they get full transparency with their link. The find a creator feature is a bit wonky as the search isn't always accurate. Also, some of the creators listed are no longer posting even when I add the filter about recency. Where some tools are great for companies that have limited SKUs it isn't as nimble with a company like ours that has thousands of SKUs and products coming and going in our inventory. Review collected by and hosted on G2.com.

Within Grin, you can create a variety of what they call "activations" which are essentially just groups of creators who you give specific resources to and are under the same structure.

Their customer support responds quickly. I use Grin daily.

I do like that the creators don't have to login - they just get a unique link. Not really sure how secure that is but it makes it easy for the program administrators.

I like the social stats it gives me and how it can pull conversion reports for creators before I reach out.

The email sequences are easy to set up. Review collected by and hosted on G2.com.

The integration is not easy. There is no integration with SalesForce and the API is ok but definitely a manual life internally. The ease of use and implementation for a tech company is not their specialty and it shows. I have creators just email me their content since there have been several times they have issues with getting their content to load in GRIN. We have had issues with creators setting up their payment information, submit content and access their portal.

The payment structures and reporting have much to be desired when you are paying out on a leads basis and overall just would work better for an e-commerce structure.

I don't like that when I disqualify a commission, it will still show on the creators total amount needing to be paid. Its very confusing with the way they have commissions. I have used Refersion , LeadDyno , ShareASale, FlexOffers, and Commission Junction and I would say the payment aspect of GRIN is far lacking compared to what is available in this space. Review collected by and hosted on G2.com.

Before Grin, our brand did not have an affiliate program. We were able to build and scale the program easily and effectively. Our ROI is consistently positive after 5 months of using the platform. Very user friendly and easy to learn. The support team responds quickly and has been able to help with every question/ issue so far. Very easy to integrate. Review collected by and hosted on G2.com.

We found it difficult to use the activations tool for paid influencer campaign management because influencers (especially those with agents) are reluctant to submit activations and connect their accounts. I think there is room for improvement in the reporting as well. It gives you everything you need, but would level up with more KPIs. Review collected by and hosted on G2.com.

GRIN is a game-changer for managing influencer campaigns from start to finish. I use it every day to streamline the entire process—allowing me to contract, brief, and pay influencers seamlessly in one place. One of my favorite features is the detailed date metrics for gifting campaigns, which provide valuable insights to optimize performance. Plus, their customer support team is incredibly helpful and quick to respond, making the experience even smoother. Review collected by and hosted on G2.com.

Coming from TRIBE DYNAMICS, I feel there are features that could improve GRIN’s ease of use. For example, Tribe automatically pulls in creators’ TikTok content, which significantly streamlines reporting. If the content isn’t auto-pulled, you can simply upload a link instead of an MP4 file, saving even more time.

I also wish GRIN handled duplicate profiles more effectively when uploading CSV files. With Tribe, I never encountered duplicate profiles during this process, whereas GRIN doesn’t always recognize them properly. Additionally, there’s no way to filter for duplicates within the system, which would be a helpful feature for managing the community.

Another feature I miss is the ability to pull in creator content even if they aren’t tied to a specific activation. In Tribe, if a creator was in our community, their content would still be included in our overall EMV score, providing a more comprehensive view of our overall influencer impact. Review collected by and hosted on G2.com.