G2

Tom P.

Head of Marketing

Small-Business (50 or fewer emp.)

5/7/2026

"Flexible, Reliable Forms That Streamline Lead Gen and Event Registrations"

4/5

What do you like best about Gravity Forms?

What I like best about Gravity Forms is its flexibility and reliability for managing lead generation, event registrations, and website enquiries. As Head of Marketing at AOK Events, we need forms that are easy to customise, integrate well with our existing systems, and provide a smooth user experience for both clients and attendees. Gravity Forms gives us the ability to build advanced forms quickly without heavy development support, while integrations with CRM, email marketing, and automation platforms help streamline our workflows. Its scalability and ease of use have made it a valuable tool for supporting marketing campaigns and event operations efficiently. Review collected by and hosted on G2.com.

What do you dislike about Gravity Forms?

One limitation of Gravity Forms is that some of the more advanced functionality requires additional add-ons or custom development, which can increase both complexity and cost over time. While the platform is highly capable, the interface can occasionally feel less modern and intuitive compared to newer form-building tools. Managing and troubleshooting more complex forms or integrations can also require technical knowledge, particularly when handling large-scale event registrations or customised workflows. Review collected by and hosted on G2.com.

What problems is Gravity Forms solving and how is that benefiting you?

Before implementing Gravity Forms, we struggled with managing event registrations, lead capture, and website enquiries through a combination of basic forms, manual spreadsheets, and disconnected systems. This created delays in follow-ups, increased the risk of data errors, and required significant manual administration from the marketing team.

With Gravity Forms, we can now automate data collection and integrate submissions directly into our CRM and marketing workflows, which has significantly improved efficiency and accuracy. As a result, we’ve reduced manual processing time for registrations and enquiries by several hours each week, improved response times for new leads, and created a smoother experience for both clients and event attendees. The platform has also helped us scale campaign and event activity more effectively without increasing administrative workload. Review collected by and hosted on G2.com.