
What I like best is how it combines AI automation with real-time support for human agents. The virtual agents can handle routine customer queries, while Agent Assist can surface relevant information, suggest responses, and provide real-time guidance during more complex conversations. That helps reduce repetitive work and lets support teams focus on issues that actually need human attention. Review collected by and hosted on G2.com.
The main thing I dislike is that the overall setup can become complex and expensive as usage grows. There are several components and integrations to configure, and getting the most out of the platform can require a fair amount of Google Cloud expertise. The usage-based pricing also needs to be monitored carefully for high-volume contact centers. Review collected by and hosted on G2.com.