it is free to use, it is easy to set up and to start tracking website conversion and usage.

While being completely anonymous data they can show you a lot about your visitors,

It helps a lot for different types of sites including e-commerce, landing pages, marketing sites, portfolios, etc.

You can track goals, conversions and make funnels. Review collected by and hosted on G2.com.

Since it is Google, you can not get granular information about your users since they anonymize the data.

You will likely need to use a different service for a higher level of detail about your users.

It could be complex to set up goals since there are not many options. Review collected by and hosted on G2.com.