![Miguel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel P.")
MP

Miguel P.

Director of Products

Mid-Market (51-1000 emp.)

8/24/2018

"Free and powerful analytics tool for SMB"

3.5/5

What do you like best about Google Analytics?

it is free to use, it is easy to set up and to start tracking website conversion and usage.

While being completely anonymous data they can show you a lot about your visitors,

It helps a lot for different types of sites including e-commerce, landing pages, marketing sites, portfolios, etc.

You can track goals, conversions and make funnels. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Since it is Google, you can not get granular information about your users since they anonymize the data.

You will likely need to use a different service for a higher level of detail about your users.

It could be complex to set up goals since there are not many options. Review collected by and hosted on G2.com.

Recommendations to others considering Google Analytics:

if you would like more user-based information you should use another tool. But, for normal-regular website traffic or usage is a really useful tool Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

marketing analytics, site usage, conversions. Review collected by and hosted on G2.com.

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 ![Google Analytics](https://play.vidyard.com/P9TCX7zHP769wVkZP9k8zm.jpg "Google Analytics")

Rating Updated (3/3/2023)
Current UserValidated ReviewerIncentivizedSource: G2 invite

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4.5 out of 5 · Verified reviews from real users

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