--- title: Google Analytics for G Suite Reviews meta_title: 'Google Analytics for G Suite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 121 reviews by the users' company size, role or industry to find out how Google Analytics for G Suite works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 121 scale: '5' date_modified: '2026-07-18' parent_category: name: Marketplace Apps url: https://www.g2.com/categories/marketplace-apps --- # Google Analytics for G Suite Reviews **Vendor:** Google **Category:** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 121 ## About Google Analytics for G Suite The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets. ## Google Analytics for G Suite Pros & Cons **What users like:** - Users value the **flexibility and great metrics** of Google Analytics for G Suite in enhancing their marketing strategies. (1 reviews) - Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with G-Sheets integration. (1 reviews) - Users appreciate the **detailed traffic insights** of Google Analytics for G Suite, enhancing their ability to track conversions easily. (1 reviews) - Users value the **flexibility** of Google Analytics for G Suite, enhancing their marketing strategy with detailed metrics. (1 reviews) - Users value the **flexibility and great metrics** of Google Analytics for G Suite in shaping their marketing strategies. (1 reviews) - Integrations (1 reviews) - Setup Ease (1 reviews) - Useful (1 reviews) **What users dislike:** - Users struggle with **data inaccuracy** , unable to identify keywords driving organic traffic in Google Analytics for G Suite. (1 reviews) - Users find **data management issues** in Google Analytics for G Suite, particularly with handling large or complex operations. (1 reviews) ## Google Analytics for G Suite Reviews ### 1. Clear Real-Time Insights with Seamless Google Tool Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew O. | Technical Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Google Analytics for G Suite?** What I like best about Google Analytics for G Suite is its ability to provide clear, real-time insights into user activity and engagement. It makes it easier to track performance, understand trends, and make data-driven decisions efficiently. I also appreciate its user-friendly dashboard and integration with other Google tools, which improves workflow and reporting. **What do you dislike about Google Analytics for G Suite?** Well, what I dislike is that some advanced features and reports can be difficult for new users to understand. The platform can also feel overwhelming at times due to the amount of data available, and customization options may require additional technical knowledge to use effectively. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics for G Suite helps address the challenge of limited visibility into user behavior, engagement, and overall performance. It offers detailed insights that help me track activity, spot trends, and assess the effectiveness of my strategies and campaigns. As a result, I can make better decisions, work more efficiently, and focus on the areas that need improvement, guided by accurate data. ### 2. See the Future of Your Market with Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Sudip M. | Digital Marketing & Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Google Analytics for G Suite?** As an SEO marketing expert at BOO, I make maps of the best demographic groups and keyword sets. Then I run targeted ads and on-page SEO tests to reach the most valuable audiences. **What do you dislike about Google Analytics for G Suite?** I use this every day as an SEO marketing expert at BOO. Before I scale up SEO or campaigns, I use GA signals, short paid A/B tests, and first-party surveys to make sure there is enough demand in a certain group of people. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I use GA signals, short paid A/B tests, and quick surveys to turn demographic guesses into sure-fire SEO keywords and marketing campaigns that can grow. ### 3. Detailed, Easy-to-Read Insights That Power Better Marketing Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Savvy Marketing Studio U. | Digital Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2026 **What do you like best about Google Analytics for G Suite?** I like how Google Analytics provides detailed insights into website traffic, user behavior, and conversions. The reports are easy to understand and help me make data-driven decisions to improve website performance and marketing campaigns. **What do you dislike about Google Analytics for G Suite?** The interface can feel overwhelming for beginners, and finding specific reports or settings sometimes takes more time than expected. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics helps me understand where my website traffic comes from, how visitors interact with my site, and which marketing efforts perform best. This allows me to optimize campaigns, improve user experience, and make better business decisions. ### 4. Traffic Insights with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Hemant A. | SEO Head, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Google Analytics for G Suite?** I like that Google Analytics for G Suite provides detailed information about traffic on the website. I also find the conversions feature really effective in helping me track which sources are driving conversions. Plus, setting it up was really easy for me. **What do you dislike about Google Analytics for G Suite?** It doesn't give the search term, most of the terms are not provided in Google Search. So we can't identify from which keywords the organic traffic came. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I use Google Analytics for G Suite to track website visitors and traffic sources, solving our issues with not knowing the source of traffic and conversions. It provides detailed information about website traffic, helping us understand our audience better. ### 5. Strong Reporting with Custom Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Google Analytics for G Suite?** The reporting capabilities are strong—custom reports, dashboards, and real-time data allow you to tailor analysis to specific business goals. **What do you dislike about Google Analytics for G Suite?** The biggest drawback is the learning curve. GA4, in particular, is not intuitive for new users. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics solves the problem of limited visibility into how users interact with our website and digital channels. Without it, it’s difficult to understand where traffic is coming from, what content is performing, and how users move through the site. ### 6. Its good for Bigners who dont wnat more technical in this fild **Rating:** 4.0/5.0 stars **Reviewed by:** Akash N. | Sales executive managers, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Google Analytics for G Suite?** Setup process for bigners its simple and esey, best thing is its use your compnay logo when you print pdf. **What do you dislike about Google Analytics for G Suite?** Alise email not work properley in the g suite, and the second thing is paymnet methord its complsuery to connet Credit card with same adress, one and last cost is hight for lifetime user who want to use email in daily -- and no discount on multi purchase. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** its simple its help to send email to our coustomers we have send more packages in prefet templates, Coustomer trust us with offical domin email, Semless email sending of our day by day tasks. ### 7. Great G-Suite Experience, but Limitations with Large Data Sets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Google Analytics for G Suite?** G-Suite is very friendly and interactive. I find the Gemini integrations with G-Suits Workspace very impressive, especially when used with G-Sheets. **What do you dislike about Google Analytics for G Suite?** A lot of tools suggests may not be suitable for very large or complex operations. For example, google sheets cannot handle a large number of attributes when there are many rows. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** There is an attribution problem, particularly with the first touch and last click models. However, the tool is quite helpful when it comes to providing a detailed, in-depth view of the funnel data. ### 8. Flexible Platform with Powerful Marketing Metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Google Analytics for G Suite?** Has a lot of flexibility and and great metrics in strategizing a marketing plan. **What do you dislike about Google Analytics for G Suite?** There could be more ways to digest and simplify the data that shows up outright. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Sometimes there is issues with integration and collecting data. ### 9. All Time Favourite Ad Management & Analytical Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aman G. | Business Development Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics helps in knowing how much traction I am getting on the website which is connected to it, how many clicks and conversions out of the budget set for the campaign and where exactly we need to target to more visitors and what is the current status of the website with respect to visitors. Now a days it also helps in suggesting keywords which would help in getting more leads and traffic onto the website from the right set of audience from the preferred countries. It sometimes, by himself, provides certain free benefits by introducting certain additions into the campaign by promoting in the country which is not even set in the campaign. **What do you dislike about Google Analytics for G Suite?** I don't typically dislike anything but sometimes configuring a campaign gets difficult because of the changed policies and rules. Furthermore, it also sometimes disables campaign out of the blue and suggest the changes that needs to be implemented to make it live again to which i feel it should notify before disabling so that it does not affect the campaign if it is unattended for a day or two. Rest everything seems to be fine as these softwares are typically robust and requires constant learning to evolve with time. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps in getting the leads from the website itself without deploying dedicated resources on lead generation, it is just that we need to set the budget and add credits to perform well. A single marketing person, who has good knowledge of this tool can help in generating leads which we are doing it which in turn saves cost on the resources and time as well. It provides many leads in a single day and for the similar reason it is worth spending the budget. This gives the overview where exactly we need to add our focus to get the right market captured. ### 10. Perfect way to track your visitors **Rating:** 4.5/5.0 stars **Reviewed by:** Nayan P. | PPC Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2023 **What do you like best about Google Analytics for G Suite?** Their analytics stats and all the useful information makes them the perfect analytics tool. We've been using it for all our marketing accounts and the data that it gives are immense helping us evaluate all our marketing efforts. The good thing is that it is much easy to use, can easily be implemented, and it can integrate with other tools as well. I will say, every marketer must be using it more frequently. **What do you dislike about Google Analytics for G Suite?** I haven't seen any cons on this tool since the beginning of my journey in digital marketing. Every tool has definitely some cons, but it's so good for me that I can't even locate. So, 0% dislike for this tool. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** This tool helps us extract detailed insights into website and app performance, helping us understand user behavior, traffic sources, and content engagement. All this information are crucial for optimizing websites and making data-driven decisions, and even reporting back to the client. ## Google Analytics for G Suite Discussions - [What is your experience with Google Analytics for G Suite in tracking and analyzing your organization's performance?](https://www.g2.com/discussions/what-is-your-experience-with-google-analytics-for-g-suite-in-tracking-and-analyzing-your-organization-s-performance) - 1 comment - [What is Google Analytics for G Suite used for?](https://www.g2.com/discussions/what-is-google-analytics-for-g-suite-used-for) - 1 comment - [View Google Analytics for G Suite pricing details and edition comparison](https://www.g2.com/products/google-analytics-for-g-suite/reviews/google-analytics-for-g-suite-review-6648057?section=pricing&secure%5Bexpires_at%5D=2026-07-21+01%3A15%3A43+-0500&secure%5Bsession_id%5D=707669ef-1b0f-4e54-90eb-0e7ef40b3136&secure%5Btoken%5D=014b3498ea9a75d5dfb930a1309b3883a0bfd066dab958992ccf2d0cf8eba18a&format=llm_user) ## Google Analytics for G Suite Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Google Analytics for G Suite Features **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration ## Top Google Analytics for G Suite Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (307 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (312 reviews)