We are mostly using Google Products and services, let's say Google Ads, Google Clouds for hosting website and Application and Using Google Analytics 360 and other API's. The Dashboard is user friendly and it's not much confusing like Microsoft Azure Data Factory. Robust security features give assurance of preventing data leaks and breaches. Review collected by and hosted on G2.com.

The Free trial is not available, It might useful to compare the product features of small and medium scaled industries to analyse, whether the tools having the features as they required. If they are not using Google Products, let's say if they are using zoho analytics and microsoft clarity tools insted of Google Analytics, it's possible to the data accuracy slighly different. Review collected by and hosted on G2.com.