Very granular insights are available when required but the RFM feature is my favourite. Having the ability to better understand customer personas has had a hug effect on our marketing strategy. Review collected by and hosted on G2.com.

Nothing it's a very decisive tool considering how niche our industry is, many platforms who report on ecommerce don't have the features we require and/or have too many redundant features for our particular use case. Review collected by and hosted on G2.com.