![Brynn H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brynn H.")
BH

Brynn H.

Executive Manager

Computer Software

Mid-Market (51-1000 emp.)

12/13/2024

"Leveraging G2 to Scale Customer Reviews"

4.5/5

What do you like best about G2 Marketing Solutions?

The platform is really intuitive. It makes it easy to make changes to our company profile and tracking our campaign performance. The general customer support email has been helpful when building campaigns and rectifying gift card challenges. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

1. G2 identifies companies researching our category, but it does not always identify the specific person doing the research. Quite often, they show up as anonymous.

2. We can encourage customers to leave reviews through our campaigns, but we cannot control review content, scores, or timing.

3. Review quantity and recency significantly impact category rankings and badges, so maintaining momentum requires ongoing effort.

4. ROI can be difficult to attribute directly, particularly when G2 is only one touchpoint in a longer enterprise sales cycle. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

1. Limited third-party credibility / helps us build market credibility

2. Lack of insight into buyer research behavior / strengthens our competitive positioning

3. Review collection / Provides customer insights that can influence product strategy, messaging, and CS initiatives. Review collected by and hosted on G2.com.

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Rating Updated (8/19/2026)
Current UserValidated ReviewerSource: G2 invite

See what 5388 reviewers think of G2 Marketing Solutions

4.6 out of 5 · Verified reviews from real users

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