![Paige M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paige M.")
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Paige M.

Vice President, Corporate Marketing

Mid-Market (51-1000 emp.)

8/25/2017

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"A Marketer's Silver Bullet "

5/5

What do you like best about G2 Marketing Solutions?

It's the age of the customer, let's face it. Which means as marketers we must embrace the voice of our customers to build brand and drive demand. G2Crowd Marketing Solutions not only allow us to manage a branded profile - host assets for download and offer various CTAs for lead gen purposes, but they also help in ensuring your company follows best practices when it comes to recruiting and leveraging reviews. In addition, they offer super valuable competitive comparison reports to help your sales team deposition the competition, shorten sales cycles and ultimately win more deals! Lastly, they've got a wealth of data that your marketing team can leverage for better intel and retargeting purposes. Also, kudos to Matt Lazares, our client manager, who has been stellar to work with -- smart and knows how to work with his clients to ensure they get the most impact out of their investment. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

If there was something that I disliked, I wouldn't be taking the time to review the product offering.... But, the only thing I am waiting from them on is an API direct integration to SFDC so we can more readily leverage the active search data and push it to our sales team faster. (Update: we are now part of the BETA program for the G2Crowd SFDC connector!) Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

I look at G2 Crowd as a partner in our success; a channel for us to influence buyers and get in front of those accounts that are in market to buy Marketing Automation. G2Crowd is one of our highest quality and healthiest converting demand gen channels. Over the last 3 years, we've had a 5x ROI from our investment in G2Crowd; I can attribute close to 2M in opportunity pipeline and 400K in won deals from our branded business profile alone. Review collected by and hosted on G2.com.

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Rating Updated (11/9/2017)
Validated ReviewerSource: Organic

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4.6 out of 5 · Verified reviews from real users

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