![Ashley E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley E.")
AE

Ashley E.

Senior Digital Product Marketing Manager

Mid-Market (51-1000 emp.)

6/2/2017

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"If you aren't working with G2 Crowd, you should be!"

5/5

Describe the project or task G2 Marketing Solutions helped with:

We have been working with G2 Crowd since 2014 when they first released their quadrant for expense management providers. Our original intent for working with G2 Crowd was to provide an unbiased set of competitive data in a report that we could share with our prospects during the buying cycle. Now nearly four years later, we have grown our spend with G2 Crowd by 300%+, sponsor 3-4 reports a year, sponsor banner ads and manage a lead generation effort through this channel. G2 Crowd has proven to be a successful method for generating quality leads and delivering an ROI, year after year. Review collected by and hosted on G2.com.

What do you like best about G2 Marketing Solutions?

I really enjoy working with G2 Crowd for a few reasons, one of them being their customer support. The team at G2 Crowd has worked hand in hand with Certify to create custom content to better suit our needs and help position Certify stronger in the selling process.

From a technology standpoint, I really value the competitive analysis aspect of G2 Crowd. The fact that a prospect can search and compare over 1,000 reviews on expense management in minutes and rank the top performing vendors is really invaluable. Having this Yelp-like review process for business software has allowed us to showcase our strengths against competitors and replace the traditional client referral process. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There really is not much if anything that I dislike about G2 Crowd. Naturally, as the company has grown, so has their pricing which can make budgeting and forecasting harder. I do also wish there were additional ways for Certify to generate more leads out of the system but I also understand this isn't their core solution offering. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Seller invite

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4.6 out of 5 · Verified reviews from real users

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