Frontier is the easiest way we've found to get reps to actually use the data and workflows RevOps builds. We build the enrichment logic in Clay once, and Frontier puts it one click away for every rep, right on LinkedIn, company sites, and Salesforce. No new tool to learn, no tab switching, no enablement program. Review collected by and hosted on G2.com.

Not much. The main thing is that you get the most out of Frontier when you have a solid Clay setup behind it, so teams without someone to build and maintain the workflows will see less value at first. Usage depends on Clay credits, so you need to watch enrichment spend as adoption grows. Review collected by and hosted on G2.com.