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Freepik Pro provides me with access to an extensive and varied library of high-quality assets, including vectors, photos, icons, PSDs, mockups, and more, all covered by a commercial license. Since I’m already subscribed to the Pro plan, I don’t have to worry about attribution, which is essential when working on client projects.
What truly distinguishes Freepik for me now is its integrated AI suite. The platform’s text-to-image and video generation tools, along with features like upscaling, background removal, and retouching, are all available within the same interface. This allows me to quickly prototype visuals or create concept assets without needing to switch between different stock sites, mockup tools, or editing software, saving me valuable time.
The user interface is intuitive and well-organized, and the search function is effective, offering filters for style, file type, orientation, color, and more. For ongoing campaigns, I rely on collections and favorites to streamline asset reuse. Overall, the Pro plan gives me peace of mind regarding legal usage for all my client work. Review collected by and hosted on G2.com.
While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intricate details, facial features, or complex textures. I often find that tweaking prompts is necessary, which can interrupt the seamless 'instant vision to image' experience. The search algorithm performs well overall, but in very specific cases, I still encounter repetitive or visually similar results, prompting me to scroll further or refine my prompts. Additionally, the AI tools sometimes experience lag or throttling during peak times, especially when generating videos or high-resolution outputs. Lastly, although the Pro version includes many benefits, I would appreciate more transparent usage metrics—such as a clear breakdown of credits used per tool—and more advanced predictive AI editing features, like 'smart suggestions' for compositions. Review collected by and hosted on G2.com.
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I am thoroughly impressed with Freepik as it provides invaluable support for my role as a digital marketer, especially by offering access to incredible facilities like the AI image generator and AI video generator. Being a premium member has been immensely beneficial for our organization, making Freepik our indispensable tool for daily use. The AI image generator, in particular, is outstanding for creating images that often exceed my imagination and simplify my workflow by producing the desired results with just the right prompts. Not only does Freepik offer a vast library of images that has never let me down at the last moment, but the ease of access to these resources is phenomenal. Additionally, the initial setup of Freepik is straightforward and hassle-free, enhancing its usability. This combination of effectiveness and efficiency is why I confidently rate Freepik at 10 out of 10 for recommendations to friends and colleagues. Review collected by and hosted on G2.com.
I would like Freepik to add more images related to technology, similar to what Shutterstock offers. Review collected by and hosted on G2.com.
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I appreciate Freepik for its wide variety of high-quality images that are perfectly tailored to my social media needs, ensuring that I don't have to struggle with watermarks like before. The website's smooth and intuitive interface made the setup process effortless, enhancing my overall user experience. I find the AI features particularly beneficial for generating images, significantly improving my workflow efficiency, even though I'm aware that improvements in AI video generation would be welcome. The ease with which Freepik supports my creation of social media posts is a standout, as it has become an essential tool in my daily work routine. It's these invaluable features, combined with an effective and user-friendly experience, that make me consider Freepik a great resource. The fact that I am willing to recommend it to others with a rating of 9/10 speaks volumes about its role in refining my professional endeavors. Review collected by and hosted on G2.com.
I find the AI video generation feature lacking in quality compared to its image generation capabilities. Review collected by and hosted on G2.com.
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I have always used Freepik as an image bank because it was very good and a Spanish company, but now they have also managed to integrate AI generation very well in both image and video, and I think that's fantastic. Review collected by and hosted on G2.com.
What I like the least is that in the free plan they don't let you do practically anything, not even to run a test and see if the tool you need is available or works well. Review collected by and hosted on G2.com.
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This review has been translated from Spanish; Castilian using AI.

I am using freepik since 2019, and i used Free and Paid both versions of the Freepik.
Its a good software for the images. Review collected by and hosted on G2.com.
The price of the plan is too high, as there are many alternative options i.e. pngtree, google. etc. Review collected by and hosted on G2.com.
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Freepik has become a platform for all kinds of creative project resources. I love that it offers everything from photos and videos to a comprehensive AI suite, complete with top notch tools for generative content creation. Review collected by and hosted on G2.com.
Occasionally I come across AI generated content that is noticeable as being created by AI. However, as these tools improve this issue has become less frequent. Review collected by and hosted on G2.com.
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As a product manager, I used this tool to obtain design elements such as images, logos, vectors, and GIFs for my PowerPoint presentations, wireframes, and documents. It made it easier to enhance the visual appeal of my work. Review collected by and hosted on G2.com.
No, i have have nothing to dislike about it. Review collected by and hosted on G2.com.
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freepik, i am using for my daily tasks. Photo and videos can be easily implemented. I have tried to contact freepik customer care, the response was very good. Many features are there to use in the design. Both raw photos and templates are can be integrated easily. Review collected by and hosted on G2.com.
Very helpful for all ranges of professionals but there are something is limit. Review collected by and hosted on G2.com.
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I've been using Freepik for about a year now, and I'm continually amazed by how quickly they integrate AI tools into their platform. It offers a seamless workflow that lets you brainstorm ideas at lightning speed—creating images, editing and refining them, and even producing videos and audio. The possibilities feel endless! I can’t recommend Freepik highly enough. Fantastic work—keep it up, team!
The interface is incredibly intuitive, making it a breeze to tackle tasks—whether it’s generating images, making quick edits, or anything else.
Customer support has been outstanding, too—swiftly resolving any issues within 24 hours. Review collected by and hosted on G2.com.
The only drawback (common to Generative AI as a whole) is that achieving your desired vision often requires multiple iterative steps, which can get pricey—especially when you factor in re-running image generations, videos, and so on. That said, this isn’t unique to Freepik by any means! Review collected by and hosted on G2.com.
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I love all the design elements that make my day-to-day work much easier, having many resources available to designers and AI. Review collected by and hosted on G2.com.
that changed the way it is charged, leaving the amount of points and their distribution somewhat confusing Review collected by and hosted on G2.com.
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This review has been translated from Spanish; Castilian using AI.
Pricing provided by Freepik.