It is exceedingly clean and uncluttered. Unlike all other CRMs it is actually very easy and fast to use. It offers 90% of what most CRMs offer while only using about 20% of the time it takes when using them. It just simply gets out of your way so you get real work done fast. Review collected by and hosted on G2.com.
Off course some functions aren't there yet but it is in constant development with high-value features being delivered weekly. If you don't need any of these frills, it is a complete no-brainer. Pricing / ROI is phenomenal, as it is not built for large enterprise applications. Onboarding is also extremely easy and fast. I would say the only negative is perhaps the current lack of certain features that someone may need - but that is changing fast without adding complexity to the tool Review collected by and hosted on G2.com.