G2

Lawrence T.

Commercial Director

Small-Business (50 or fewer emp.)

10/12/2026

"High-engagement WhatsApp fundraising without the usual complexity"

5/5

What do you like best about Flowella?

Flowella has been a fantastic addition to our digital engagement and fundraising activity at the Countryside Alliance.

What really stands out is how straightforward it makes delivering personalised, high-engagement WhatsApp journeys at scale. We've been able to automate follow-ups based on supporter behaviour, improve donation journeys and create a much more direct and engaging experience for our audiences.

The integration with HubSpot and Donorbox has been particularly valuable, keeping our data clean, attribution clear and reporting simple, without creating additional manual work for the team.

It's also taken away much of the complexity we previously experienced with Meta, making campaigns easier to manage, optimise and measure.

The team behind Flowella has been brilliant to work with, and the platform has given us a genuinely effective new channel for supporter engagement and fundraising. Review collected by and hosted on G2.com.

What do you dislike about Flowella?

There is a little upfront work involved in getting the journeys and integrations configured correctly, particularly when connecting different systems, but that's to be expected with any platform doing this level of automation.

Once everything is in place, it's straightforward to manage, and the support from the Flowella team has been excellent. We've been really pleased with the experience overall. Review collected by and hosted on G2.com.

What problems is Flowella solving and how is that benefiting you?

We wanted to make our fundraising and supporter communications more effective, while reducing the complexity and manual work involved in managing campaigns across different platforms.

Flowella has helped us do exactly that. By combining WhatsApp engagement with behaviour-based automation and our existing CRM and donation systems, we've been able to create more personalised supporter journeys, improve donation completion and reduce drop-off.

It's also made campaign performance easier to understand, with clearer attribution and reporting, which is incredibly valuable when you're responsible for demonstrating commercial and fundraising impact.

Most importantly, it's scalable. We can deliver a better experience for supporters, generate meaningful results and do more without continually increasing the workload on our internal team. Review collected by and hosted on G2.com.