G2

Milko L.

Co-Founder

Small-Business (50 or fewer emp.)

1/23/2026

"FLIP Delivers Fast, Automated Retail Reporting for New SKU Performance"

5/5

What do you like best about Flip?

Speed has been the biggest advantage. We’re a CPG company, and performance data on new products used to arrive far too late to be useful. FLIP unified our retail data feeds and automated reporting, so we now see how a new SKU is performing within days of launch instead of waiting for a monthly review. The templates helped us get up and running quickly without building everything from scratch. My team spends time analyzing results now instead of wrangling data. Review collected by and hosted on G2.com.

What do you dislike about Flip?

Smaller retailers that still rely on spreadsheets and email are harder to integrate, so we’ve had to maintain some manual workarounds for regional accounts. We’ve also noticed performance can lag during very heavy processing runs. We handle that by scheduling larger jobs overnight to avoid daytime slowdowns. It’s manageable, but worth being aware of. Review collected by and hosted on G2.com.

What problems is Flip solving and how is that benefiting you?

Access to time-to-market insights dropped from about three weeks to roughly five days. That allowed us to shut down an underperforming product launch in Q2 before scaling production, likely saving around $150K in excess inventory. Demand forecasting is far more reliable now because the data is clean and timely. Stockouts are down, overstock is down, and the supply chain team is making decisions based on facts instead of guesswork. We’ve seen roughly a 30% improvement in forecast accuracy. Review collected by and hosted on G2.com.