G2

Preksha B.

Founder

Small-Business (50 or fewer emp.)

10/13/2026

"Fast, rigorous, and honest enough to tell me what I didn't want to hear"

5/5

What do you like best about Flickly?

They led with the hypotheses that failed, including the central assumption our brand was built on, rather than burying it. They shared the raw respondent-level data without being asked, so I could check the conclusions myself, and when I came back with technical questions I got straight answers, including being told not to act on a result that would have suited us. Review collected by and hosted on G2.com.

What do you dislike about Flickly?

Honestly nothing that affected the work. They are newer than the big agencies, so there is less of a track record to point at, but the output more than answered that. Review collected by and hosted on G2.com.

What problems is Flickly solving and how is that benefiting you?

We are pre-launch in premium beauty and fragrance, and we were about to commit serious money to formulation, branding and packaging on the basis of assumptions nobody had tested with strangers.

Flickly ran a 300-respondent study across seven Indian cities in under a week, including a split-cell pricing experiment and a trade-off exercise ranking ten consumer problems.

Four things came out of it. It showed that our founding category assumption was wrong, which we found out for a fraction of our launch budget rather than after spending it. It settled an open question about whether an Indian brand carries a price penalty against international ones, which changed how confidently we can price. It gave us defensible price ranges for both categories, including the ceiling at which buyers stop considering a brand they do not know. And it identified the single product problem to solve first, which is now the lead specification we will brief a formulator on.

Before this, all four were founder opinions. Now they are evidence. For anyone at the pre-launch stage, getting that before the money goes out rather than after is the whole value. Review collected by and hosted on G2.com.