I want to emphasize on the convenience FirstParty has in regards to dealing with customers’ information. I find the platform easy to use and I can categorise the audiences in order to sell various products to them. Review collected by and hosted on G2.com.

I believe that tool is less suitable for obtaining data insights. Lacking these insights, I often get the impression that I do not quite utilize the full capabilities of my customer data. Review collected by and hosted on G2.com.