G2

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/23/2026

"FINAO Delivered a Distinctive Brand and Website True to Solink"

5/5

What do you like best about FINAO?

FINAO brings together strategy, creative thinking and strong execution. Their team took the time to understand our business, challenged our thinking when needed and translated our vision into a brand and website that feel true to Solink. They were collaborative, responsive and felt like an extension of our team. Review collected by and hosted on G2.com.

What do you dislike about FINAO?

There is nothing significant that I disliked. A project of this size requires considerable time, feedback and decision-making from both teams. Keeping momentum can be challenging when many stakeholders are involved, but FINAO worked closely with us to keep the project moving. Review collected by and hosted on G2.com.

Recommendations to others considering FINAO:

Bring FINAO into the strategic conversation early. Be clear about your objectives, involve the right stakeholders and establish who will make final decisions. Give their team the context and access they need, then be open to having your thinking challenged. You will get the most value by treating them as a strategic partner, not simply a creative agency. Review collected by and hosted on G2.com.

What problems is FINAO solving and how is that benefiting you?

Our previous brand and website no longer reflected the company Solink had become or where we were headed. FINAO helped us clarify our positioning, create a more distinctive brand and build a website that communicates our value more effectively. We now have a stronger, more consistent foundation for our marketing and sales efforts. Review collected by and hosted on G2.com.