Experian’s Customer Data Engine is a solid solution for unifying and activating customer data across channels. It's user-friendly, integrates well with existing tech stacks, and offers strong identity resolution. Great for marketers aiming to personalise at scale, though setup can be complex without support. Review collected by and hosted on G2.com.

Complex implementation: Initial setup can be time-consuming and may require support from Experian or technical teams.

Cost: It can be pricey, especially for smaller teams or those not using its full capabilities.

Limited flexibility: Some customisation options may feel restricted compared to more open platforms. Review collected by and hosted on G2.com.