G2

Verified User in Design

Small-Business (50 or fewer emp.)

5/13/2026

"Fair Equity Splits Made Simple—Fast Setup, Great Slack Integration, Founder-Led Support"

5/5

What do you like best about Equity Matrix?

Honestly, the best part is not having awkward equity conversations anymore. We just log our hours, the math happens on its own, and the splits stay fair. Setup took maybe 10 minutes and it works just as well on my phone as on desktop. The Slack integration, which uses AI/LLM, makes logging time super easy and intuitive. For what we pay monthly it's a no-brainer, way cheaper than a lawyer or a cap table mess down the road. The founders also jumped in directly when we had questions getting started, which you don't usually get with software like this. It's simple, performed fast, and mobile-friendly product. Review collected by and hosted on G2.com.

What do you dislike about Equity Matrix?

I do not have much to complain about, but if I had to pick, I'd love to see more integrations down the road beyond Slack, and a native mobile app would be nice eventually since right now it's web-only (though the mobile web experience is solid). It's also still a newer product so the feature set is leaner than some of the older players, but the team ships fast and actually listens when you send feedback, so stuff I've flagged tends to show up pretty quickly. Review collected by and hosted on G2.com.

What problems is Equity Matrix solving and how is that benefiting you?

The biggest problem it solves is taking the guesswork and emotion out of splitting equity between co-founders. Before Equity Matrix we were just kind of eyeballing who was contributing what, which is fine until it isn't. Now everyone logs their hours, the math is transparent, and the split adjusts based on what people actually do, not what they said they'd do when we started. That's huge for trust. Nobody feels like they're carrying more weight than they're getting credit for, and nobody feels like they need to defend their contributions. It just shows up in the numbers. Saves us from the kind of resentment that quietly kills early-stage teams. Review collected by and hosted on G2.com.