The Discovery experience is clean and practical. Being able to search with keywords like “beauty makeup skincare,” apply category filters (Beauty / Fashion / Skincare), and immediately see creator cards with follower growth percentages, top audience breakdown (e.g. US 65% • 18-24), location, and last-active timestamps makes shortlisting much faster than jumping between platforms. The Favorites and Discarded toggles are especially useful when we’re evaluating large lists for multiple campaigns at once. Review collected by and hosted on G2.com.
Sorting options are still somewhat limited (mainly followers high-to-low). Being able to sort or filter more aggressively by engagement rate or audience quality signals would make the Discovery results even more actionable for performance-focused campaigns. Review collected by and hosted on G2.com.