It's effectively removing the barriers between retailers and brands and making it easier than ever to build a culture that celebrates product knowledge. It's so versatile it really lets brands get creative about how they present content to staff too. It also allows brands to reward staff in so many different ways ensuring we maximise engagement across a really diverse account base and critically, it removes so many of the traditional pain points that come with running sales contests, meaning more time can be spent on things that really matter. ENDVR's ability to provide real time data also ensures you can genuinely track the ROI of different campaigns. You quickly recognise what's selling, what staff want to see, what training resources resonate and how well information is being retained. Sales incentives and product nights used to sometimes feel like you were screaming into the wind, but ENDVR honestly makes those days feel like the dark ages. We are now making decisions we are confident in and allocating budget to where we know we'll get the greatest return. Review collected by and hosted on G2.com.