
1. I like how it can be customized to fit the user-specific needs and also the amount of integrations available. We were able to tailor it to fit our strategy needs.
2. It came in handy for streamlining campaign and ROI tracking of both online and offline channels.
3. customer targeting and engagement can be optimised with help from constant insights. Review collected by and hosted on G2.com.
1. The initial setup may require substantial technical expertise.
2. It is very feature-rich so it might be overwhelming for smaller marketing teams.
3. Talking about smaller teams, more clarity on costs can help startups budget better. Review collected by and hosted on G2.com.