Features such as drip campaigns, welcome series, and behavior‑triggered emails make it easy to stay in touch with customers without having to manually handle every single message. Review collected by and hosted on G2.com.

Emails can end up in the Promotions tab or even in spam, especially if your list isn’t clean or you send too many “salesy” messages. That can really hurt your reach and engagement. Review collected by and hosted on G2.com.